Getting started · 8 min
10 mistakes first-time importers make
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Creating your own product is exciting – but most costly surprises can be avoided. Here are the most common mistakes we see from new importers, and what to do instead.
1. Choosing a supplier on price alone
The cheapest price often means thinner materials, weaker quality control or hidden extras later. Compare at least three suppliers on quality, communication, capacity and terms – not just unit price.
2. Skipping samples
Photos and spec sheets are not enough. Order samples, test them in real use and approve a reference sample in writing before production starts. It becomes the benchmark for the whole order.
3. Counting only the factory price
The real cost includes freight, insurance, duties, import VAT, broker fees, testing and packaging. Calculate the landed cost per unit before you set your retail price.
4. Forgetting EU rules and labelling
Many products need CE marking, chemical checks (REACH), textile labelling or food-contact declarations. As the importer, you are responsible for the product being legal to sell in the EU – find out the requirements before you order.
5. Not verifying the supplier
Check that the company really exists: registration, address, factory photos or a visit, references and previous export documents. Be extra careful if bank details suddenly change.
6. Paying everything upfront
A common, safer model is a deposit at order and the balance after an approved quality inspection. Pay the company's account, never a private person.
7. Vague specifications
Write everything down: dimensions, materials, colour codes, tolerances, packaging, labelling and units per carton. What isn't in the spec can't be claimed afterwards.
8. No inspection before shipment
Once goods have left the factory, defects are hard to get fixed. An independent inspection before the final payment lets you demand corrections in time.
9. Misunderstanding Incoterms and responsibility
FOB, EXW and DDP decide who pays and carries the risk during transport. Choose terms deliberately and make sure they appear in the quote and contract.
10. Too little time in the plan
Samples, production, shipping and customs clearance often take longer than expected, and holidays like Chinese New Year close factories for weeks. Build in a buffer before launch.
Want to avoid these mistakes?
We help with supplier search, samples, contracts, compliance, quality control and shipping – so you can focus on your brand. Ask for a quote or book a free intro call.